Online Writer's Conference 2003

Shades Of Romance Magazine

August 3-9, 2003



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Phase Promotion


PART THREE

By

by Tracee L. Garner

 

PHASE FOUR

CONTINUE TO PUMP YOUR BOOK - by now you're in the thicket of promotion. If you've taken time to secure the things above, things should be flowing a little more smoothly for you. Continue to explore new horizons, new avenues for promotion and make new contacts. A shameless promoter never fails to tell people about their book, and NEVER, EVER fails to have a card or promo item with them (even if you have to run to the car).

WRITE - Remember that through all the promotion of your work, don't forget to do what gave you a reason to promote, which is your writing. Don't neglect your writing. 

RELAX
- don't forget those leisure things either, like relaxing and reading and remember your loving supportive family goes without saying, but as we pursue our aspirations, we can take for granted those we often truly work to provide for

REPLENISH
- take an inventory of your book-signing supplies ordering more if necessary, don't forget regular office supply orders, either -ink cartridges, paper, pens, cardstock, diskettes and etc. Then look at your press materials, do you need a trip to Kinko's or other copy shop/ Have there been any mistakes you or other people have pointed out that you need to fix and correct? If so, now is the time to do it BEFORE a second print run

UPDATE - taking more classes? Speaking on new topics? Reaching new horizons? Book earned a second printing? Book picked up by Black Expressions? Featured in any magazines, newspapers, and literary journals? Soon you'll be doing so much, you'll need to find time to sit down and update bios, press releases, and all the other content sheets of your press kit. Don't forget to make changes to your website, update tour schedules and any new work that's coming out. And if you haven't in 3-5 years, get a new picture taken, sorry you lost a few pounds, wink-wink :) you don't look like that anymore!

ANSWER - Return letters, e-mails to those that have written you already letting you know how much they have enjoyed your work or working with you. Invite them to join your mailing list and wah lah, add that name/address to your growing mailing list. 

THANK-YOU - send thank you cards to reviewers, bookstores, book clubs and everyone else that were so kind or gave you the opportunity to further promote your work, please hand write it, it goes a long way, or if you're handwriting is terrible, ask your friend to write it for you

Take a deep breath, you are well on your way to selling many, many books. So, the next time someone ask you when it seems you're running around, you're stressed and at your wits end, "What's the matter?" just say, "I'm going through a phase."

Enjoy your promoting. It should be fun and exciting. Please send any comments, questions to me Tracee L. Garner,  and visit my site, www.Teegarner.com
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Tracee Lydia Garner is a published author, speaker, and advocate for persons with disabilities. Disabled for 26 years with Muscular Dystrophy, she continues to meet and remove obstacles with determination. She is BET/Arabesque's grand-prize writing contest winner for her novella Family Affairs (in the All That & Then Some Anthology BET/Sepia 2001).
Come What May, her first full-length novel has earned a second printing and has been repackaged into exclusive hardcover edition by Black Expressions Book Club. The One Who Holds My Heart, the sequel to Come What May will be available in stores February 2004. www.Teegarner.com